Facebook Pixel
How to set up Facebook Pixel tracking on your online store to track customer actions and run better ads.
What is Facebook Pixel?
Facebook Pixel is a tracking tool from Meta (Facebook) that helps you measure the effectiveness of your advertising. When installed on your online store, it tracks actions customers take — like viewing products, adding items to cart, and completing purchases.
This data helps you:
- Measure ad performance — See how many conversions your ads generate
- Build audiences — Create targeted audiences for Facebook and Instagram ads
- Optimize delivery — Let Facebook show your ads to people most likely to buy
How to Set Up Facebook Pixel
-
Get your Pixel ID from your Facebook Business Manager:
- Go to business.facebook.com
- Navigate to Events Manager > Pixels
- Copy your Pixel ID (a number like
1234567890123456)
-
Enter the Pixel ID in Cashvio:
- Go to your store's settings in the business portal
- Navigate to the Online Store configuration
- Find the Facebook Pixel ID field
- Paste your Pixel ID
- Click Save
What Events are Tracked
Once configured, the following events are automatically tracked on your online storefront:
| Event | When it fires |
|---|---|
| PageView | Customer visits any page |
| ViewContent | Customer views a product detail page |
| AddToCart | Customer adds a product to their cart |
| InitiateCheckout | Customer starts the checkout process |
| Purchase | Customer completes an order |
Verifying the Setup
To verify your Pixel is working:
- Install the Meta Pixel Helper Chrome extension.
- Visit your online store.
- The extension shows which events are firing.
Using Facebook Pixel with Media Buying
Facebook Pixel is essential for media buyers running Meta ad campaigns (Facebook & Instagram). With the pixel installed:
- Create Custom Audiences based on store visitors, cart abandoners, or past purchasers
- Build Lookalike Audiences to find new customers similar to your best buyers
- Optimize for Conversions by letting Meta's algorithm target users most likely to purchase
- Track ROAS (Return on Ad Spend) accurately across your campaigns
- Retarget visitors who browsed products but didn't complete checkout
Note
Facebook Pixel only works on your online storefront. It does not track actions in the business portal (admin dashboard). The Pixel is loaded per store — each store can have its own Pixel ID.
Tip
For best results, use Facebook Pixel alongside TikTok Pixel and Google Tag Manager. Each platform serves different audiences, and having all three installed gives you maximum reach and tracking coverage for your ad campaigns.