Profit Analysis Report
Understand margins, cost analysis, and product profitability on the Profit tab in Reports.
The Profit report helps you understand your margins and where money is made or lost. Accurate cost prices on each variant are essential for trustworthy numbers.
What you see
- Revenue vs. Cost: Compare selling prices to cost prices
- Refunds: See completed refunds separately from the revenue you kept
- Profit Margins: See your gross profit by product or category
- Cost Analysis: Track costs by supplier
- Product Profitability: Identify your most and least profitable products
Note
Profit calculations use the cost price you set on each product variant. Make sure to keep cost prices up to date for accurate profit reporting.
How refunds affect profit
Revenue and product profit are shown after completed refunds. For a partial refund, both revenue and cost are reduced proportionally so the margin reflects the amount you kept. A fully refunded sale contributes no revenue, cost, or profit and is excluded from the most-profitable and low-margin product lists.
Fully refunded periods
If every sale in the selected period was fully refunded, revenue and gross profit are zero, so the gross margin is shown as 0%. Check Refunds to distinguish this from a period with no sales.