Profit Analysis Report

Read gross margin, cost coverage, the revenue breakdown and product profitability on the Profit report.

The Profit report shows how much of your sales you keep after the cost of goods. Accurate cost prices on each variant are essential for trustworthy numbers.

Headline and key figures

The headline gives your gross margin on the period's sales and how it moved in percentage points against the previous period, for example "Gross margin 32.5% on EGP 42300.00 in sales, up 3.7 pts vs the previous period."

When some completed orders have no cost price, a note under the headline says what share of orders is affected and that profit is overstated. The same note sits on the Gross profit tile.

The four tiles are Gross profit (with its change against the previous period), Gross margin (change in points), Net profit and Cost of goods sold.

Revenue breakdown

Revenue breakdown splits your sales before discounts into Gross profit, Cost of goods sold and Total Discounts, each with its share.

Product profitability

Most profitable products: highest gross profit first.
Low-margin products: lowest gross margin first.

Each row shows the product with its variant and SKU, quantity, revenue, gross profit and margin. The margin badge is green from 30%, amber from 20% to under 30%, and red below 20%. Select a row to open the Products list filtered by that product's name.

Profit by store

When you sell in more than one store, Profit by store shows revenue, gross profit, margin, orders and profit per order for each store. Select a store to open its completed orders for the period.

More metrics and export

More metrics shows Total Discounts, Discount rate, Net margin and Orders without cost (the number of completed orders without a cost price, with their share).

Choose Export CSV beside the headline to download both product lists with quantity, revenue, cost, gross profit and margin.

Note

Profit calculations use the cost price you set on each product variant. Keep cost prices up to date; until then, orders without a cost count their full revenue as profit.

How refunds affect profit

Revenue and product profit are shown after completed refunds. For a partial refund, both revenue and cost are reduced proportionally so the margin reflects the amount you kept. A fully refunded sale contributes no revenue, cost, or profit and is excluded from the most-profitable and low-margin product lists.

Fully refunded periods

If every sale in the selected period was fully refunded, revenue and gross profit are zero, so the headline says there were no completed sales.