Returns and Fulfillment Reports
Return patterns and fulfillment mix on the Returns and Fulfillment tabs in Reports.
Use the Returns and Fulfillment tabs to understand why products come back and how completed sales reach customers.
Returns Analytics
The Returns report helps you understand return patterns:
- Return Rate: Percentage of orders with returns
- Return Reasons: Breakdown of why products are returned
- Returns by Product: Which products are returned most
- Return Value: Total monetary value of returns
Fulfillment Analytics
The Fulfillment report shows how completed sales reach your customers:
- Fulfillment Rate: Share of sales already handed over or delivered, plus how many are still pending
- Orders by Method: How sales split between in-store, pickup, delivery, and dine-in, with revenue, average order value, and fees collected per method
- Fulfillment Status: Where sales currently stand (pending, preparing, ready, delivering, completed)
- Delivery Performance: Delivery order count and revenue, the delivery fees you earned, and the average fee per order (shown once you have delivery orders)
- Fulfillment by Store: The pickup / delivery / dine-in mix and the pending count per store
Note
Use the Fulfillment tab to decide where to invest: if delivery brings a high average order value but few orders, promoting it may pay off, and a rising pending count at one store is an early staffing signal.